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Posted: Thursday, February 8, 2018 10:58 AM

Job Description
VP Marketing
Reporting to the CEO, the Vice President, Marketing is a member of the leadership team and owns the strategic marketing plan and intiatives including:
Branding
x25CF; Developing, integrating and executing a national branding strategy
x25CF; Creating a marketing communication plan
x25CF; Work with cross:functional teams to re:develop product labels and messaging
Channel Creation : Ecommerce
Create strategic plan with budgets for new channel
Help plan and launch revamped 5SN website w/ ecommerce
Measurements and Analytics
x25CF; Create effective measurement tools to assess the impact of the business on marketing strategies and tools used, in order to refine marketing strategies moving forward
x25CF; Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions within industry
Digital Marketing
x25CF; Refine existing social media and e:communication channels in order to drive revenue, new customer growth and customer loyalty
x25CF; Oversee and lead strategic plan for website re:development for all brands
x25CF; Strategize, develop and implement a brand influencer strategy to drive revenue and enhance overall branding
Content Creation
x25CF; Oversee refinement and development of unique content creation across all customer:facing channels including product labels, online, e:communication and loyalty messaging
Local Store Marketing
x25CF; Partner with COO to ensure alignment around local store marketing initiatives
x25CF; In partnership with COO, develop and manage custom marketing initiatives to support local stores
x25CF; Ensure new store openings are supported with engaging marketing strategy
In:Store Marketing
x25CF; Deliver and coordinate all in:store merchandising and marketing promotional items.
x25CF; Ensure all in:store marketing material is coordinated and launched according to strategic plan
x25CF; Partner with COO to develop store:level merchandising plan to create consistency across all units

Leadership
x25CF; Someone who will give their team the tools, support and accountability to succeed and exceed expectations
x25CF; Understand company strategic vision and provide ideal design of marketing team moving forward
x25CF; In:depth knowledge of social media best practices, tools, trends and passion for digital technology
x25CF; Ability to manage multiple simultaneous projects from concept to completion under tight deadlines
x25CF; Ability to navigate a dynamic, entrepreneurial environment with an extreme growth trajectory and a hard:driving group of founding leaders with a desire to succeed and support our teams
x25CF; Digital Experience inclusive of SEM, SEO, affiliate marketing, display and organic and paid search
x25CF; Strategic, tactical and expected to roll:up sleeves and dig in.
x25CF; Ability to navigate the unique dynamic of decentralized retail units
Our ideal candidate:
x25CF; Minimum 8:10 years experience in a brand and marketing leadership role, preferably a multichannel specialty retailer or CPG company. A leader with a proven track record in developing and communicating brand stories and leveraging social to successfully drive organizational objectives. In addition ecommerce experience is a must.
x25CF; 6+ years management:level experience
x25CF; Bachelors Degree in a Business:related discipline. MBA preferred.
x25CF; Experience building teams from the ground up
x25CF; Strong passion for personal health and wellness as this is paramount to what we do and believe in.





Company Description
5 Star Nutrition is a leading provider of health and wellness vitamins and supplements known for its industry:leading growth, personalized service, high:quality products and knowledgeable team members with headquarters located in Austin, TX. 5 Star Nutrition operates 71 wholly:owned specialty retail loc

Source: https://www.tiptopjob.com/jobs/77916832_job.asp?source=backpage


• Location: austin

• Post ID: 28967012 austin
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