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Posted: Thursday, February 8, 2018 10:55 AM

Job Description
Title: Senior Manager or Director Digital Marketing

Location: Austin, TX

Company: FramesDirect a division of Essilor USA

FramesDirect is the leading online retailer of premium, designer eyewear (eyeglasses, sunglasses, prescription sunglasses and contact lenses). The Companys mission is to leverage the advantages of virtual shopping to create the ultimate buying experience for todays eyewear consumer. The Companys success has been driven by its leadership position in Digital Marketing combined with the highest level of customer service provided by its highly skilled team of experienced opticians. FramesDirect is part of the Essilor Ecommerce Global Business.


This key position reports directly to the Vice President of Ecommerce. The position has P and L ownership of all Digital Marketing programs. This position manages two to four direct reports. The successful candidate will work closely in a collaborative manner with internal functional partners in Analytics; Design; Front End Development; Back End Development; and Operations to accomplish the common goals of the organization.

Specific Responsibilities:

x25CF; P and L ownership of all Digital Marketing Programs:
x25CB; SEM, Affiliate Marketing, Re:Marketing, Email Marketing and possibly SEO.
x25CF; Primary KPIs are Digital Marketing Revenue, Cost per Acquisition and the ROI of Digital Marketing investment.
x25CF; Manage the annual marketing planning process. Top down, bottom up and reconciliation of revenue and marketing spend by channel and month.
x25CF; Ownership of the marketing budget. Ongoing oversight and management of monthly marketing spend by channel. Constant monitoring of ROAS and Marketing ROI performance against establish goals
x25CF; Plan and coordinate execution of quarterly and monthly marketing calendar across all marketing programs.
x25CF; Management of external SEM agency:
x25CB; KPIs include Revenue, ROAS and Marketing ROI.
x25CB; Develop optimal strategies for structure of SEM program.
x25CB; Monitor competitor bidding of Domain terms and take corrective action.
x25CB; Continual A/B testing of landing pages to optimize SEM results.
x25CB; Continually test new paid marketing opportunities.
x25CF; Management of external Affiliate Marketing agency:
x25CB; Establish and communicate standards to Affiliate network and publishers.
x25CB; Ensure continual compliance to standards by all publishers.
x25CB; Continually test commission rates to optimize Marketing ROI.
x25CF; Management of external Re:Marketing vendor:
x25CB; KPIs include CPC; Impressions; CTR; Conversion; ROAS; and Marketing ROI.
x25CB; Ensure most relevant marketing message is presented.
x25CF; Management of Email Marketing Program Manager:
x25CB; Regular review of strategies, tactics and results against objectives.
x25CB; KPIs include open rate, CTR, RPE, Revenue and Marketing ROI.
x25CB; Ability to back up Email Manager to send segmented campaign emails.
x25CF; Lead monthly Digital Marketing review with VP Ecommerce and COO.
x25CF; Continual monitoring of competitive and other industry Digital Marketing programs to identify and test new best practices.
x25CF; Management of all external vendors in functional area of responsibility.
x25CF; Oversight of all Digital Marketing vendors including the RFP process, negotiations and onboarding.

Core Competencies and Skills:

x25CF; Understanding and proficiency with Google AdWords and Google Analytics (or comparable web analytics platform).
x25CF; High level of proficiency in Excel including pivot tables and Vlookups.
x25CF; Ability to lead, manage and develop a highly effective Digital Marketing team.
x25CF; Strong project management skills.
x25CF; Exceptional verbal and written communication skills utilizing tools such as Power Point.
x25CF; In


• Location: Austin

• Post ID: 28967052 austin is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018