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Posted: Friday, February 9, 2018 11:44 PM

Job Requisition ID: 9521
Houghton Mifflin Harcourt
Job Description
Job Title: Director, Product Management and Strategy:K:6 Reading:Journeys
Title Reporting To:VP, Product Management and Strategy (Humanities)
Division/Department:PDM/Learning Architecture Studios (Humanities)
The Director of PM and S: K:6 Reading:Journeys is a leader within the company and is responsible for overseeing product management and strategy for Journeys and future K:6 Reading programs with an emphasis on new product development, product line strategic growth/profitability, and life cycle management. Primary responsibilities include product line planning; guiding development of superior, differentiated product; advocating customer and market needs in the product development process; guiding market research activities; and taking a portfolio view of life cycle management.
1) Product Planning and Development (20)
:Lead the overall planning and competitive marketing strategy for assigned products and solutions to meet revenue and profit goals.
:Develop and manage product market opportunities and growth initiatives per assigned discipline/product area
:Coordinate with Studio leadership to lead and manage the development of new proposals and business cases created by assigned teams.
:Ensure the market and business requirements across assigned products are aligned to customer needs and revenue and profit goals.
:Lead and manage ongoing market intelligence activities for assigned programs and develop deep customer insights and "job:to:be:done" to support new opportunity identification and business case development of new opportunities.
:Propose product concepts, business models, partnerships and financial alignment for program investment
:Oversee and contribute to market research activities across discipline areas
:Design product and marketing strategies and positioning using market intelligence
:Monitor, report, and respond to competitive intelligence
:Analyze and interpret market data and trends, provide recommendations to teams based on that analysis
2) Product Life Cycle Management (30)
:Drive financial performance of assigned product group and individual Studio disciplines, including investment, revenue, and profitability
:Analyze and evaluate market performance and product positioning
:Coordinate with LA and Marketing leads to benchmark assigned programs against competition and market
:Collaborate with Studio and Production leadership to determine timeline of product launch and sunset
:Review and provide input on recommended investment and pricing strategy for product maintenance'
3) Marketing Strategy (20)
:Set goals, budget, and business requirements for annual marketing strategy.
:Review and make recommendations on marketing plan that is created in Product Marketing based on identified marketing strategy.
:Contribute to go to market strategy for all new solutions across assigned programs.
:Guide Sales and Product Marketing in the transfer of the strategy to tactical and operational execution.
:Direct strategic options and responses before, during, and after key marketing campaigns; work closely with Sales leads to ensure correct strategy and execution
4) Product Evangelist (20)
:Serve as product and market expert for assigned programs across the HMH organization
:Provide sales and services support and training
:Assist with key customers
5) Communication (10)
:Maintain strong, ongoing channels of communication with sales force, Finance, Marketing, Learning Architecture teams, and other internal departments
:Lead cross:functional teams to execute processes and plans
:Bachelor's Degree required
:MBA or Masters preferred::preferably in the content area or in business management or marketing
:At least 7 years of experience in K12 educational publishing with managerial experience
:Experience with Reading/


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